What is YOUR competitive advantage? Maybe not what you think (an interview...
Listen to this episode of The Better Life/Better Business Podcast as competitive advantage expert and speaker Jaynie Smith (author of Creating Competitive Advantage and Relevant Selling) joins Shawn...
View ArticleThink You Have A Strong Competitive Advantage? Beware These Five Fatal Flaws
We all know that a key ingredient in any marketing effort should be communicating our competitive advantage or value position to customers. However, Jaynie Smith, author of Creating Competitive...
View Article7 Keys to Communicating REAL Competitive Advantage: Does Your Competitive...
“Why should I do business with you, instead of your competition?” It’s a question that virtually every one of your customers–or prospective customers–is asking, whether spoken or not. In other words,...
View ArticleWhat is YOUR competitive advantage? Maybe not what you think (an interview...
Listen to this episode of The Better Life/Better Business Podcast as competitive advantage expert and speaker Jaynie Smith (author of Creating Competitive Advantage and Relevant Selling) joins Shawn...
View ArticleThink You Have A Strong Competitive Advantage? Beware These Five Fatal Flaws
We all know that a key ingredient in any marketing effort should be communicating our competitive advantage or value position to customers. However, Jaynie Smith, author of Creating Competitive...
View Article7 Keys to Communicating REAL Competitive Advantage: Does Your Competitive...
“Why should I do business with you, instead of your competition?” It’s a question that virtually every one of your customers–or prospective customers–is asking, whether spoken or not. In other words,...
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